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Optise

Studies how B2B website visitors behave and proposes weekly changes that bring in more enquiries.

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Optise is a Reykjavik company whose software analyses a business-to-business website, search rankings and visitor behaviour, then recommends changes that a marketer can approve and publish through a visual editor. Treble and Kaldvík are named customers. It raised about USD 2.2 million in pre-seed funding led by Frumtak Ventures in April 2025, and its first full version launched on 30 September 2026.

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